Get in touch with us at team@x-acto.mx

Our history
A boutique agency specialized in marketing, public relations, and representation for tourism brands and destinations looking to stand out with authenticity, strategy, and bold creativity.
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Our combined experience spans over 25 years across key sectors such as hospitality, international destinations, tourism rail, aviation, government, lifestyle, and tech. This journey has shaped a clear mission: to create exact connections between brands, markets, and industry players.
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We craft and execute strategies that blend innovation with precision — from sales missions and one-on-one business meetings to immersive FAM Trips, thematic training programs, brand experiences, and narrative-driven content development.
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Our strong network of partnerships with tour operators, travel agencies, media, and institutions has been key to activating brands and achieving measurable impact. Additionally, we lead our own tourism ventures that operate as commercial support platforms, boosting our clients' market presence and visibility.
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From strategic planning to flawless execution, every step we take is designed to be exact — in message, in timing, and in impact.

Our Team


















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